Outbound Infrastructure
Automated Prospecting That Books Meetings on Autopilot
We build the systems that source, enrich, personalize, and sequence your outbound — so your reps spend time selling, not building lists and writing cold emails.
Outbound at scale is a systems problem, not a sales skills problem. Your best SDRs will always be able to hand-write emails and book meetings. But your best SDRs cannot scale beyond one person. The only way to scale outbound is to build infrastructure — automated sourcing, intelligent enrichment, personalization frameworks, and deliverability systems that replace manual work without reducing relevance. Done right, this infrastructure generates more qualified pipeline per rep than any amount of SDR training could achieve.
The Problem
Most outbound teams are stuck in a manual loop. SDRs spend 60% of their day on admin — building lists in LinkedIn Sales Navigator, copy-pasting into spreadsheets, writing generic sequences that sound like every other vendor in the prospect's inbox.
The results are predictable: low reply rates, burned domains, inconsistent pipeline, and expensive SDRs doing work that should be automated. Meanwhile, deliverability craters because nobody set up proper domain infrastructure, and half your emails land in spam.
The core issues we see over and over:
- —Manual list building that eats 10+ hours per week per SDR
- —Generic sequences with no personalization beyond {{firstName}}
- —No deliverability strategy — sending from a primary domain with no warmup
- —SDRs doing data entry instead of having conversations
- —No systematic enrichment — missing phone numbers, outdated emails, no firmographic data
- —Leads generated but never making it into the CRM with proper attribution
What We Build
ICP-Driven Prospect Sourcing
We configure Apollo for targeted prospect sourcing based on your ideal customer profile — filtering by industry, company size, tech stack, funding stage, hiring signals, and more. Prospects are automatically pulled into Clay for waterfall enrichment, where we run them through multiple data providers to get verified emails, direct dials, LinkedIn profiles, company firmographics, and technographic data. No more manual list building. No more stale data.
Multi-Channel Sequence Orchestration
We design and deploy multi-channel sequences across email, LinkedIn, and phone — orchestrated through Salesloft or Outreach. Each channel is timed and sequenced based on engagement signals: if a prospect opens but doesn't reply, they get a LinkedIn touch. If they click a link, they get bumped to priority follow-up. The sequences run automatically, and your reps only engage when a prospect is warm.
AI-Powered Personalization
Generic outbound is dead. We deploy Claude AI to write contextual first lines and personalized email bodies based on real prospect data — recent company news, job changes, funding announcements, tech stack, and published content. Every email feels hand-written because AI analyzes each prospect individually. This runs automatically inside your enrichment pipeline: Clay feeds prospect data to Claude, Claude generates personalized copy, and the copy flows into your sequencer. No manual intervention required.
Email Deliverability Infrastructure
Your outbound is only as good as your deliverability. We set up the full infrastructure: secondary sending domains, SPF/DKIM/DMARC authentication, domain warming protocols, inbox rotation across multiple sending accounts, and ongoing monitoring. We configure sending limits, warmup schedules, and bounce handling to protect your domain reputation. Most teams see deliverability jump from 60-70% to 95%+ after we set this up.
N8N Automation Layer
The glue that connects everything. We build N8N workflows that orchestrate the entire outbound process: prospects sourced in Apollo flow into Clay for enrichment, enriched data flows into your sequencer with personalized copy, engagement data flows back to your CRM, and meeting bookings trigger deal creation with full attribution. Every step is automated, logged, and observable. When something breaks, you know exactly where and why.
How It Integrates With Your Stack
We don't replace your CRM or sequencer. We plug into them.
If you run HubSpot, enriched leads flow directly into HubSpot contacts with custom properties populated — enrichment source, ICP score, sequence status, and engagement data. If you run Salesforce, same thing — leads land in the right objects with the right field mappings.
The data flow looks like this: Apollo sourcing → Clay enrichment → Claude AI personalization → Salesloft/Outreach sequences → HubSpot/Salesforce CRM — with full attribution at every step. Your leadership team can see exactly how many leads were sourced, enriched, sequenced, replied, and booked — all inside the CRM reports they already use.
Your reps don't learn new tools. They just see more qualified meetings on their calendar and better data in their CRM.
What You Get
Typical Results
500+
Enriched leads per week
3-5%
Average reply rates
15+
Meetings booked per month
Related Services
Ready to Automate Your Outbound?
Book a 30-minute call. We'll audit your current outbound setup and show you exactly how we'd build an automated prospecting system on top of your existing stack.